The Four Cornerstones of Retail Leadership
May/June 2013 While traveling across North America counseling home furnishings retailers, I have become painfully aware of just how many owners are working extremely hard, yet their companies are not growing nor are they as profitable as they should... Read More
Don’t Be a Manager—Be a Leader
May/June 2013 Managers are often task-oriented and not necessarily focused on their employees. Leaders, on the other hand, are people-oriented; they work through and motivate their employees, utilizing their resources to perform assigned tasks in the... Read More
5 Tips for Turning your Website into a Sales Machine
May/June 2013 Furniture retailers can benefit greatly from mobile marketing and the mobile revolution if they have a grasp of how mobile technology is affecting consumer behavior. If you’ve taken the digital plunge and are driving traffic to your website,... Read More
Quick-Fire Marketing: Relational vs. Transactional Advertising
I am sure you’ve heard of relational and transactional advertising, but have you really thought about which is best for you, the retailer? Deciphering the difference is the first of many steps to growing your business through advertising. Let’s examine... Read More













