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Consumer Behavior
The Now List: Fun facts, random trivia and useful (or useless) bits of info
Inside the Four Major Consumer Segments
A study by The Incyte Group identifies four unique market segments that are more likely to look to customer communities when making purchasing decisions. From high-earning young professional women to tech-savvy men who share the latest gadget information with online community members, find out how to identify these representative personas from each segment* and leverage your social media strategy... Read More
The Path to a Purchase
How long does it take for a consumer to decide to make a purchase? GE Capital recently conducted a consumer research study and found that it takes 89 days for the consumer to finally make a decision on purchasing furniture. Here are the five major steps: This information was obtained from the GE Capital Retail Finance Annual Major Purchase Shopper Study, which surveyed more than 3,000 shoppers nationwide,... Read More
The Bed Isn’t Just for Sleeping
Consumers don’t just use their beds for sleeping these days—they are working, eating or watching TV. Sometimes there’s only one person in the bed, others it is littered with kids and the family pet. The bed has become a “horizontal living space”. Bedding manufacturer, Sealy, wanted to know what people really did in bed before re-launching their Posterpedic line last year. Their consumer research showed... Read More
What Women Want
Insights on the iPad shopper
Marketing aphorism No. 23: The more you know about your target audience, the more likely you are to drive them to conversions. So who uses the iPad to shop? It’s a question worth answering. Let’s follow the statistical trail of several studies and see where it leads. Some information on Apple’s ubiquitous tablet falls in line with what you would expect: Adobe’s Digital Marketing Insights report tells... Read More
The Social Customer
It’s time for you to take notice of consumer trends in social networking and mobile commerce. The good news is that there are great marketing strategies that will bring you more foot traffic, more revenue and more profits. We’ll look specifically at the demographics of people on social networking sites and mobile commerce, and make sense of them in the context of your business. We want you to be able... Read More
Scan & Scram
