Money Matters

Why Generation Y isn’t buying your products

As a 26-year-old consumer, I can tell you this: my attention is short, my   demands are great and my purchases are diverse. I live in a day and age where social media apps, slogan tees and even Nike sneakers can be customized to fit my lifestyle. I represent Generation Y, or Millennials. While we seem fickle, limited and spoiled to most retail professionals, we’re quite the contrary. Our lifestyle... Read More