Sales

Stop Working IN Your Store and Start Working ON Your Store

Written by in Leadership, Sales, Top Stories
May/June 2013 Whenever we sit down to write an article (Ladies and gentlemen, start your pencils!) we banter back and forth about what we want to say. Sometimes we enter that conversation with our tongues planted firmly in our cheeks, sarcasm being one of our best-loved traits. Plenty of consultants out there are more than willing to spout ideas on how you can grow your business, even if they’ve never... Read More

Empowerment is Not Synonymous with Surrender

Written by in Leadership, Sales, Top Stories
May/June 2013 The maintenance of team strength requires ongoing leadership, diligence and interaction. If leaders fail to pay attention to what is happening within the team culture and environment, it is easy to stumble into several pitfalls. Many major problems can be avoided by structured attentiveness. It is easy for leaders to begin surrendering their personal authority as they actively work to... Read More

Handling the Upset Customer

Written by in Customer Experience, Sales
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April 2013 How do you handle an upset customer? It’s not an easy question to answer and one that may depend on extenuating circumstances. For the most part, always refer to Customer Service Rule No. 1, “The customer is always right,” and Customer Service Rule No. 2, “When the customer is wrong, refer to rule No. 1.” While you may not believe it was a bad experience, remember that perception is reality... Read More

The OMNI-Channel Retail Revolution: Changing the Customer Experience

Written by in Sales, Trends
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April 2013 Rapid developments in technology continue to provide the retail world with new challenges and potentially revolutionary opportunities. Our current multi-channel system grew from generations of single-channel retailing at a time when business either happened face-to-face in store encounters or through limited catalog shopping opportunities. Multi-channel retailing provides consumers with... Read More

THE DEATH OF A SALESMAN

Written by in Advertising & Marketing, Sales
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I remember when I watched this iconic play by Arthur Miller. I was just embarking on a career in sales and it thoroughly scared and depressed me. It’s a story about Willy Loman; a traveling salesman whose career is failing, which quickl buy zithromax no prescription y infects his relationship with his family. It’s an in-depth character study that all people should see at least once. I was so... Read More

Can The Right Words Really Make a Difference in Sales?

Written by in Advertising & Marketing, Sales
In today’s market, buyers of furniture and interior design services are reading carefully phrased, emotionally evocative descriptions on eCommerce sites. eCommerce players are paying top dollar to the best writers to add just the right furniture and design keywords to help consumers find exactly what they’re looking for when they search and to make it as appealing as possible to “buy furniture with... Read More

Sales Skills Evaluation Answer Sheet

Written by in Sales
All answers are in blue. 1. Give your definition of the job of a salesperson: One that causes the exchange of ownership of a product based on the customer’s wants and needs with integrity. 2. What are you trying to accomplish every time you make a presentation to a customer?  Explain. A personal relationship—people want to buy from there friends. When they come into a store for the first time they... Read More

Is your salesperson ready for the game?

Written by in Sales
Test their selling know-how! So you think you are a great salesperson? To me a great salesperson is one that is constantly shattering sales goals and records. He or she is the one person that other salespeople look up to with amazement because they make every day, week and month great. These great salespeople are few and far between. Unfortunately, most salespeople have never had any formal sales... Read More

STOP THE MADNESS—End the debate & open your newest location

Written by in Sales, Technology, Trends
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I wonder sometimes if it is human nature to ignore the obvious. You know what I mean. It happens to all of us, often more than once. Something is staring us right in the face, something so clear and compelling that it’s like being hit in the face with a fan blade, and yet, ignore it we do. Or perhaps it’s more a matter of hoping to avoid change or of holding on to wrong until you hope it becomes right.... Read More

STOP WHINING, Start Working

Written by in Advertising & Marketing, Current News, Sales
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Are these common excuses getting in the way of your success? We all do it… make excuses for why something went wrong, or didn’t happen. It’s part of human nature. But, when the excuses take over real progress in your business and you stop looking at the true realities going on around you, then that is a serious problem. Here are some of the most common excuses retailers are using today. To get the... Read More