Technology

The Furniture Shopper’s Path to Purchase

Written by in Advertising & Marketing, Consumer Behavior, Customer Experience, Technology

RetailerNOW App

Written by in Featured Stories, Technology
April 2013 The RetailerNOW App is here! It is amazingly fast, updates all by itself, loves to be touched, and promises to make you look technologically AWESOME. Available now in Google Play (smartphone and tablet devices), and coming soon to the App Store for iOS (iPhone and iPad). Read this quick tutorial so you can receive all the latest content, right at your fingertips! Created by our amazing... Read More

STORIS Releases eBridge, an eCommerce Solution

Written by in Current News, Technology
April 12, 2013 Mt. Arlington, NJ: STORIS, a provider of business software for the home furnishing retail industry, has officially announced the release of its newest eCommerce solution, eBridge. eBridge gives retailers the flexibility to develop their own website with product content and communicate directly with the STORIS Vision9 database. With this API based solution, a business can use their own... Read More

5 Steps to Profitable Mobile Marketing

Written by in Advertising & Marketing, Customer Experience, Technology, Top Stories
April 2013 In previous articles, I’ve discussed the rapid expansion of mobile technology and what questions to ask in devising a mobile advertising strategy. A key takeaway is that customers with smart phones are “on the go” and looking to buy quickly. The Search Agency found that 1 in 4 paid clicks in the United States in Q4 2012 came from smartphones and tablets (mobile devices). Our data shows... Read More

Is your store ready for the mobile revolution?

Written by in Advertising & Marketing, Technology
mobile-marketing
Don’t get run over by your competition! What does your website look like on a mobile phone or tablet? Find out, then hop in the driver’s seat. The opportunity for retailers is clear: You and your products must be easily found in your local marketplace by an increasingly mobile customer base. Are you ready to be a first mover in the mobile marketing revolution, or are you poised to be road kill on... Read More

10 Reasons to Invest in Mobile Marketing

Written by in Advertising & Marketing, Technology
mobile-marketing-thumb
Mobile shoppers looking to buy quickly, “on the go”. As 2013 arrives, it’s time to get serious about mobile     marketing. A growing tide of research reveals what many local retailers and national brands may already know (and are profiting from today): Tech-savvy shoppers using smartphones are researching “on the go” and are in-market and ready to buy. Mobile Internet use will surpass... Read More

Leveling the Playing Field

Written by in Technology
leveling-the-playing-field-thumb
Beating Showrooming, Selling Online, and Saving the Brick-and-Mortar Furniture retailers are faced with an obvious reality: consumers are buying online in record numbers. Even items once thought of as “not eCommerce-able” are being sold to customers and shipped to their doors every day. Online shopping is now an attractive and viable option for the majority of Americans. Two major things have happened... Read More

Social Moves in 2013

Written by in Technology
socialmovesthumb
2012 saw tremendous social media growth with rapid interest in Pinterest and Facebook exceeding 1 billion users. 2013 is expected to be another year full of technology innovations and social media growth. Here’s what’s trending for the upcoming year:   Mobile Marketing eCommerce Sites Social Shopping Loyalty Programs Digital Wallets 1. So text me, maybe? Email inboxes are filling up fast and... Read More

Insights on the iPad shopper

Written by in Consumer Behavior, Technology
Marketing aphorism No. 23: The more you know about your target audience, the more likely you are to drive them to conversions. So who uses the iPad to shop? It’s a question worth answering. Let’s follow the statistical trail of several studies and see where it leads. Some information on Apple’s ubiquitous tablet falls in line with what you would expect: Adobe’s Digital Marketing Insights report tells... Read More

Instagram Tutorial

Written by in Advertising & Marketing, Editor Notes, Technology
Sign up to take over the RetailerNOW Instagram account during Las Vegas Market! Have you heard a ton about Instagram, but still not quite sure what it is, or what to do with it? Then read our quick tutorial! Instagram is a social media site for photo sharing. It allows users to follow their friends, family, and brands they love, and then interact with the photos they post. Instagram offers users a... Read More